LEARN A COMPANY'S CHARACTER

Besides the two personality types, there are two character types for companies. Again, a mixture is not uncommon.

The first character type is traditional and institutional. The type of work it offers is steady and routine. In return, the corporation demands of its employees personal loyalty, a sense of service and duty, and dependability. Schools, government, banks, hospitals, the military, law agencies, and accounting firms fit into this character type.

The second character type is fast-paced, ever-changing, innovative, and independent. It is breaking old models and creating new ones. The type of work offered by such a company is creative, achievement-driven, analytical, communication-oriented, and non-linear. Employees are expected to possess ingenuity, inventiveness, intuition, and ideas that generate a lot of profit. The computer industry is the best example of this type of character. It also includes fashion, publishing, the arts, animation, advertising, and design.